OK, the promo trailer for Tomfoolery is done and, thanks to TVP Studios, it’s a very satisfying realization of the storyboard. The email blast we issued yesterday announcing the trailer’s appearance on YouTube is getting twice the click-through rate of any blast issued since we began tracking clicks six months ago.
So that’s good.
The positive review will help, too. As will the well-placed billboards. And the big ad in Link. Now we need buzz and that’s so hard to predict or influence in any organized way. Next stop: 2008 New Play Festival.