Smollkat tote bagWhen Acadia Katz asked me to help her develop her personal brand, I was hesitant. “What do I know about marketing smollkats?” I asked, but she insisted. “If not us, who?” she said, “If not now, when?” Two rhetorical questions back-to-back. Check and checkmate.

Shown here is her new logo, applied to the first of what will be a series of 10 tote bags, each raising awareness of one of the 10 cardinal cat rules.