Conventional wisdom tells us the friend of my friend is my friend. Accordingly, the former Swamp Rabbit Trail has become the Greenville Health System Swamp Rabbit Trail, and the former Bi-Lo Center has become Bon Secours Wellness Arena. But if the term “wellness arena” brings no clear concept to mind, please allow me to explain. It’s […]
I’d been my oldest pro bono client’s sole design resource almost since its inception, so it grated to discover that, while I’d been carefully crafting the parent company’s public image, the spinoff had stitched together an ad hoc identity package of its own, one that bore no resemblance to the parent company’s materials, and a […]
If there’s a trick to branding, I don’t know what it is. Nevertheless, my batting average is fairly high. Listening helps, and it’s good to have some facility with Adobe Illustrator, and some taste, but brand development, for all the talk of focus groups and color theory, is anything but an exact science. It isn’t […]
