I’d been my oldest pro bono client’s sole design resource almost since its inception, so it grated to discover that, while I’d been carefully crafting the parent company’s public image, the spinoff had stitched together an ad hoc identity package of its own, one that bore no resemblance to the parent company’s materials, and a […]
If there’s a trick to branding, I don’t know what it is. Nevertheless, my batting average is fairly high. Listening helps, and it’s good to have some facility with Adobe Illustrator, and some taste, but brand development, for all the talk of focus groups and color theory, is anything but an exact science. It isn’t […]
Our branding project continues as we experiment with a more hipster aesthetic and register the domain Smöllkat.com, where several pages of rules, photos and videos now reside. If, like so many, you seek a better understanding of the Way of the Smöllkat, these materials will be of great benefit to you. Namaste.