Ticket to ride

Our new ad campaign came into existence today at David Crosby’s studio. Dain Smith, a Millie Lewis model, posed in clothes he provided himself with a Stetson borrowed from Greenville Little Theater and an old leather suitcase borrowed from prop storage. The first iteration of the “Ride” campaign involved only the suitcase and I never really liked it. Thanks to David, Dain and Millie Lewis, however, we have a series of campaign images that really pop. Look for ads in upcoming issues of “G,” “Talk,” The Yellow Pages and more.
Concept, shoot supervision, copy and layout by the author.