Ubiquity
I’m reading Malcolm Gladwell’s book, The Tipping Point, right now. It’s about the many little things that accumulate to trigger rapid, large-scale change, sometimes unexpectedly. Another Gladwell book, Blink, affirmed my belief in what Gladwell calls “rapid cognition.” Marketing pieces succeed or fail in an instant, grabbing attention and inciting desire. Or not. Bada bing. […]