Now you tell me

… or, slogan fail.

The good folks at Tribe, purveyors of my hummus of last resort, have a new slogan. Or is it their old one? Whichever, here’s what they’re printing on the undersides of lids these days: “Your stomach should never have to settle.”

So I ask you, is this a sentiment that any food manufacturer would want associated with its ground chickpea paste in the minds of consumers? I mean, I get it, it’s clever and all, but … seriously?