Tomorrow, Our Leading Lady makes its third television appearance in five days and the exposure seems to be having a positive effect on ticket sales. Our YouTube promo posted late today also, and half-page ads are running in City People through closing week. Alas, the huge building banner that I blogged about six days ago […]
I’m reading Malcolm Gladwell’s book, The Tipping Point, right now. It’s about the many little things that accumulate to trigger rapid, large-scale change, sometimes unexpectedly. Another Gladwell book, Blink, affirmed my belief in what Gladwell calls “rapid cognition.” Marketing pieces succeed or fail in an instant, grabbing attention and inciting desire. Or not. Bada bing. […]
The 45-minute walk from my front door to the Coffee Underground has yet to get old. This time of year especially, with morning temperatures in the 40s and flowers beginning to bloom, I marvel at the care Greenville lavishes on its Main Street corridor. True, the public art leaves something to be desired, but the […]
