If there’s a trick to branding, I don’t know what it is. Nevertheless, my batting average is fairly high. Listening helps, and it’s good to have some facility with Adobe Illustrator, and some taste, but brand development, for all the talk of focus groups and color theory, is anything but an exact science. It isn’t […]
I exchange pleasantries with the mayor from time to time, usually at Tealoha in conversation with mutual acquaintances. Years ago, I photographed him holding a tiny mechanical chicken and a coffee cup. He’s a good sport. So while I wouldn’t say that I know the mayor, or that he knows me, we are dimly aware of one other. When we pass […]
… or, slogan fail. The good folks at Tribe, purveyors of my hummus of last resort, have a new slogan. Or is it their old one? Whichever, here’s what they’re printing on the undersides of lids these days: “Your stomach should never have to settle.” So I ask you, is this a sentiment that any food manufacturer would […]
