When Acadia Katz asked me to help her develop her personal brand, I was hesitant. “What do I know about marketing smollkats?” I asked, but she insisted. “If not us, who?” she said, “If not now, when?” Two rhetorical questions back-to-back. Check and checkmate. Shown here is her new logo, applied to the first of […]
One thing I look forward to each year is the opportunity to invent a graphical theme for the SC School Boards Association’s annual convention. They give me a title, I give them a theme. This year’s title entered the graphics mill as “Mission impact – Ordinary people doing extraordinary things” and came out the other end as “Mission: Impact! […]
FernCreek Creative and I have been working with the Applied Theatre Center since 2010, our most recent contribution being a WordPress website launched this weekend. It replaces the static HTML site that we built to round out the company’s first branding package four years ago. We’ve also provided copy writing, editing, ad placement, photography, videography and collateral design services, as well as public relations, media relations and grant writing […]
