Our Leading Lady opened yesterday. 178 seats sold, breaking the first night record for a non-musical. Fiddle, guitar and Civil War reenactors at the reception. Baked brie and sausage grits. Artisan beer flowing like … beer. The Greenville News review didn’t run this morning as it should have, but the Ubertati.com review did. It was […]
Tomorrow, Our Leading Lady makes its third television appearance in five days and the exposure seems to be having a positive effect on ticket sales. Our YouTube promo posted late today also, and half-page ads are running in City People through closing week. Alas, the huge building banner that I blogged about six days ago […]
I’m reading Malcolm Gladwell’s book, The Tipping Point, right now. It’s about the many little things that accumulate to trigger rapid, large-scale change, sometimes unexpectedly. Another Gladwell book, Blink, affirmed my belief in what Gladwell calls “rapid cognition.” Marketing pieces succeed or fail in an instant, grabbing attention and inciting desire. Or not. Bada bing. […]
