Our branding project continues as we experiment with a more hipster aesthetic and register the domain Smöllkat.com, where several pages of rules, photos and videos now reside. If, like so many, you seek a better understanding of the Way of the Smöllkat, these materials will be of great benefit to you. Namaste.
When Acadia Katz asked me to help her develop her personal brand, I was hesitant. “What do I know about marketing smollkats?” I asked, but she insisted. “If not us, who?” she said, “If not now, when?” Two rhetorical questions back-to-back. Check and checkmate. Shown here is her new logo, applied to the first of […]
